good words

‘[As] customers [of supermarkets] [we are] persuaded to demand characteristics from foods that would not naturally be present, as well as a level of convenience that is immodest and at times immoral. We have lost familiarity with how things [are] made and the association of effort with reward.’

Camilla Plum, quoted in Dan Lepard, The Handmade Loaf, the bread-baking book I most often advise people to look into.